In the recent times, the media has also joined in this group. FM radio stations and TV channels compete hard with each other to become the official media partners of different reputed pujas. The committees earn huge money from them as sponsorship money and the media partners enjoy the extra publicity, which helps in raising their TRPs. Earlier Kolkata Doordarshan used to be the only channel to offer Puja coverage, which is popularly known as Puja Porikrama but these days one can watch Puja Porikrama in all Bengali channels. In fact the percentage of people watching puja coverage in Kolkata Doordarshan nowadays is negligible compared to that of the new Bengali news and entertainment channels because they offer much colorful live coverages and the reason is, behind the bid to entertain people there is a bigger motive for them.
Not only for the puja committees, media houses and companies, but Durga Puja comes as a scope to bag some extra money for common people too. Lots of people invest money in ventures like snacks bar, cold drink and ice cream stalls. As people from the fur flung areas of the city even from other parts of the state come fill up the streets, roads and lanes of Kolkata, these snacks bar and soft drinks stalls never remain vacant. It’s a five-day special trading season for such stall owners and at the end of the puja they get back home with heavy cash boxes.
So if you are really planning to give a sweet surprise to your family members this Durga Puja, contact us now, because the queue is getting bigger and bigger every day. No need to waste time by calling over phone. Just log on to our website ebizzkolkata (dot) com and consider your job as done.
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